I am Ruchita Lodha, a developer turned designer focusing on developing MVP digital products, UX/UI design and empathetic design thinking.
As a web developer I've launched products ranging from B2C mobile apps to B2B enterprise softwares.
In my free time I like to paint, play my ukulele, and travel.
By blending my love for art, music, travel and technology, I strive to continuously create experiences that transcend the usual design tropes of interaction.
Currently studying Human Computer Interaction at the University of Michigan.
I started coding when I was 17 and always loved to create things. However, at first these programs did not consider users; they were designed around the structure of the language rather than how people would use them.
When I started doing web development, I got really curious about users and began to ask my clients “Why?”. Realising the importance of the user, I began to think of the user experience holistically: marketing, content, user flows, etc.
Now I design experiences considering technology, humans and business outcomes. I design with empathy and facilitate design through leadership all while considering: accessibility, feasibility, security and more.
" They talk a lot, Don't they? "
Feet, what do I need you for when I can fly!
Lost in Translation
Kiss that evening